People have asked me if I plan to write a book about being a community manager and using social media to follow up Critical Path. Nope. Critical Path came from leveraging 15 years of experience, after which I thought I’d learned something valuable worth sharing. I’m still a newbie at community stuff.
But I can tell you the one thing that I know works wonders, but many people and brands get wrong. And I can sum it up in three words. Continue reading